The Angry Type 2 Diabetic: CrossFit Resorts to Bullying People with Diabetes

Wednesday, July 1, 2015

CrossFit Resorts to Bullying People with Diabetes

So recently, the people at CrossFit have started a new campaign insinuating sugar (and namely, Coca-Cola) kill people and give them diabetes. Their distasteful tweet went out to say...

This is the height of DISGUSTING morals and disrespect for a people with a poorly understood health condition, massive misinformation, and families and relatives who have passed away! As someone who lost her father to type 2 diabetes in 2003, I am deeply offended!

I do not just appeal to you to write CrossFit, as these people are surely not going to give a DAMN about what we have to say -- but hit them in the pockets with a potential lawsuit by writing Coca-Cola. Together, we can fight back. This is my letter. Modify as you need to... You may submit yours at (Copy and paste in your browser).

"To Whom It May Concern,

I am an advocate for people with diabetes. It has recently come to my attention, and the attention of many other advocates and persons with diabetes that a certain company calling itself "CrossFit" has appropriated part of Coca-Cola's logo and good name as a means to attack and tarnish the reputations of people with type 2 diabetes, as a part of their scare tactic campaign and dissemination of misinformation.

As advocates, we work endlessly with other agencies such as the American Diabetes Association, JDRF, and the Joslin Diabetes Center to educate persons on the nature of diabetes, its various types, and any means of prevention possible. While we recognize that good nutrition is key to maintaining a healthy weight, we strongly denounce the tactics of this company. Consuming sugar in and of itself does NOT lead to any form of diabetes.

This campaign is deeply offensive to people with diabetes, and our voices are being ignored by this company. We would like to appeal to Coca Cola and their good name, to help us stand against this company -- not only because this is hurtful for people with diabetes, but because it damages the good name and brand of Coca Cola and its affiliates.

At this time, the "Crossfit" company is using parts of the Coca Cola logo, with an attached catchphrase of "open diabetes" which they claim is trademarked.

The information is being spread all over Instagram, Twitter, and Facebook, and may be seen at these links:

Thank you for your time, and we hope to hear from you soon.
Lizmari M. Collazo

Diabetes Advocate and Freelance Writer"


  1. This is a great letter and I stand firmly .. with you.

  2. Absolutely. Disgusting. Thank you for your advocacy.

  3. This is terrible. I am glad you stood up for us. I found your blog after reading a horribly offensive article when I was just trying to find out some information on life insurance. crazy life quotes had an article that was making fun of diabetics. Making us sound like losers and saying things like we were picked last in school.

  4. I would be more upset with the Coca-Cola company than with CrossFit! Coca-Cola soda is full of harmful ingredients and they don't care, do they? Not to mention the deaths of Coca-Cola factory workers in South America. I refuse to buy their products. The latest studies ARE finding that eating too much sugar can eventually lead to diabetes. I am seeing this in my family of sweeth tooths. Also artificial sweeteners are linked to diabetes and weight gain.

  5. Looks like you are unable to allow opinions differing from yours on your site. Censorship is not ok especially when offering another opinion given in a respectful manner and with a study or two to back it up!